who we are

We are a family-owned hotel investment and management company based in Palm Springs, California. Drawing on 50 years of hotel operating experience and 30 years of investment management and marketing, our dynamic, hands-on team delivers an operating model that has proven to be resilient over the long term, underscored by remarkable guest loyalty, limited turnover, robust operating performance, and the revitalization of distressed & underperforming properties to highly profitable market-leading assets.

what we’ve done

Founded in 1991 with the acquisition of the Las Brisas Hotel in downtown Palm Springs, we have grown the initial equity position from $650 thousand to $25 million, while maintaining attractive annual cash distributions. We received the Developer of the Year Award from Starwood Hotels & Resorts for their Select Service Brands and are a Preferred Management company of Marriott International, Hilton Worldwide, Intercontinental Hotel Group, and Best Western International as a result of our exemplary management and award-winning guest service.

what’s next

We are expanding our operating portfolio in California through new investment opportunities with attractive risk-adjusted returns and upside potential with the implementation of our proven business model. Our investment criteria includes independent or branded hotels that range from midscale to luxury with 50 to 150 keys. Our dynamic organization leverages its expertise to develop and underwrite creative and tailored business plans for prospective deals that have proven to unlock value for investors.

 
 
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Las Brisas Palm Springs
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We repositioned the 90-room Las Brisas Hotel from an independent midscale hotel in foreclosure to one of the top performing hotels in downtown Palm Springs, now operating under the Best Western Plus flag.

By redeveloping the public areas, expanding and enhancing the food & beverage experience, and adding lush landscaping, we created an intimate, full-service resort setting that is uniquely positioned between the limited service and four diamond properties. Our dedicated staff of 27 employees is cross-trained in all areas of the hotel providing an extremely efficient and profitable operation.

During the past 25 years, we have created a sense of community for our associates as well as our guests, leading to incredible employee satisfaction with an average retention of 16 years and a repeat customer base of 75%. Our exceptional guest loyalty enables us to retain our position as the occupancy leader in the downtown market largely through word-of-mouth with a minimal marketing budget.

Airport Marina LAX
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We assumed management of the 760-room Airport Marina Hotel while in receivership and implemented an aggregative $6.5 million renovation

and turnaround program that transitioned the negative cash flow operation to $3+ million profit within 18-months

Our team smartly secured a valuable long-term contract with a local university for three dedicated guest room floors – a solid demand base for the operation to build upon. By offering unique attributes such as a customized guest room renovation program & a dedicated 24-hour executive lounge serving a continental breakfast, evening refreshments, and an honor bar, we created a niche with which the local market could not compete.

We also repositioned and expanded the food & beverage experience and hired a new executive team to successful implement our operating plan. The property re-traded a few years later at an incremental price of $14 million that was largely attributed to our repositioning of the asset.

Big Bear Chateau
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We repositioned the 80-room Big Bear Chateau from a distressed and negative cash-flowing asset to one of the premier mountain resorts in Southern California.

The repositioning program involved adding the Best Western flag, implementing all new IT systems, recruiting, and training a new executive team, and a $2 million renovation of the hotel’s guest rooms and public areas without suspending operations. We furthermore enhanced the food and beverage experience to include programmed nightly entertainment for our guests and the local community and created the highest-rated restaurant and bar in the market. The property was in a strong cash flow position within our second year of operation. In 2005, we sold the property at a substantial price premium and utilized the sales proceeds to acquire the Hampton Inn Tucson Airport in a 1031 Exchange.

Hampton Inn Tuscon
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Our team increased the Net Operating Income by over 50% within our first year of ownership. Since then, the property has sustainably occupied a leading position within the airport market.

During our ownership, we have invested and provided project management oversight for $3.5 million in capital improvements, that include a full renovation of the guest rooms and public areas as well as a recladding of the hotel’s façade. We furthermore added a 15-year term to our Hampton Inn franchise and continue to maintain an “Outstanding” rating in quality assurance, ranking our property amongst the best operated hotels in the Hampton Inn system.

Four Points Tucson
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Our team acquired the closed & deflagged 150-room midscale hotel & implemented a $3 million phased renovation to reposition the property to an upscale

full service Four Points by Sheraton, which is now established as one of the major competitors in the airport market.

Our repositioning program was targeted at attracting the corporate and group market and involved reconfiguring the public areas to add a boardroom, fitness center, and a new restaurant and bar – an amenity that sets the property apart from its competitors. We received the Developer of the Year award from Starwood Hotels & Resorts for their Select Service Brands and were rated as the top restaurant in the Four Points North American portfolio. Given the strength of the Tucson market and the hotel’s operating performance under Marriott, the partnership strategically decided to take the hotel to market in 2019 and a sale was completed at strong value in January 2020, resulting in favorable investor returns.

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